The Journalists as a Brand: a comparative study between Finnish and Portuguese journalists
This work explores has personal branding started to be part of journalists´ profession. In a time when journalism is said to be in crises because of globalization, reductions in media houses and European economic crisis the topic of this survey is important. "The Journalist as a Brand" inq...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2015
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| Texto completo: | https://hdl.handle.net/10216/80022 |
| País: | Portugal |
| Oai: | oai:repositorio-aberto.up.pt:10216/80022 |