Strategic B2B marketing planning with an international focus for the software development provider ‘East At-lantic Engineering’, using Germany as exemplary case

The following project-based master thesis introduces the Lisbon based software devel-opment provider EAST ATLANTIC ENGINEERING to international strategic B2B marketing planning. So far the company has exclusively gained assignments through relationships and word-of-mouth recommendations. It has neve...

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Bibliographic Details
Main Author: Weger, Mathias (author)
Format: masterThesis
Language:eng
Published: 2013
Subjects:
International B2B marketing
Strategic marketing planning
Soft-ware sector
Germany
Marketing B2B internacional
Planeamento de marketing estratégico
Sector de software
Alemanha
Online Access:http://hdl.handle.net/10071/5961
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/5961

Internet

http://hdl.handle.net/10071/5961

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