Consumer engagement with a brand on Facebook

Social media and in particular social Networking Sites have grown in importance and have each day more users. This fact has increased the number of brands on these social networking sites (SNS) trying to engage with their consumers. The purpose of this research is to determine the main motivations f...

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Bibliographic Details
Main Author: André, Ana Raquel Queirós (author)
Format: masterThesis
Language:eng
Published: 2016
Subjects:
Consumer engagement
Social networking sites
Facebook, brand love
Brand equity
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/19303
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/19303

Internet

http://hdl.handle.net/10400.14/19303

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