The “ins” and “outs” of product and services marketing: The influence of consonant wanderings in consumer decision-making
The established preference for words featuring consonants ordered inward in the oral cavity—the in–out effect, may assist marketeers when naming new products and services. To investigate the conditions under which this effect may affect consumer preference we conducted four experiments (N = 818) exa...
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| Formato: | article |
| Idioma: | eng |
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2020
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| Texto completo: | http://hdl.handle.net/10071/26484 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26484 |