The influence of experiential marketing on tourist satisfaction, purchase, repurchase and loyalty: The case of Madeira Island

Experiential Marketing is a strategy focused on the creation of unique and memorable emotional experiences. This marketing approach enables co-creation and consumer/brand relationships. In destination tourism this strategy is still not well researched. Therefore, the aim of this dissertation is to u...

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Bibliographic Details
Main Author: Pinheiro, Raquel Maria Freitas (author)
Format: masterThesis
Language:eng
Published: 2022
Subjects:
Experiential marketing
Purchase intention
Repurchase intention
Satisfação do cliente > Customer satisfaction
Customer loyalty
Marketing experiencial
Intenção de compra
Intenção de recompra
Fidelização do consumidor
Online Access:http://hdl.handle.net/10071/24213
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/24213

Internet

http://hdl.handle.net/10071/24213

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