Organic food purchase and the influence of personality traits: a study with Portuguese consumers

Consumer concerns with the quality of their diet and with the origins of food products is a current and important topic in marketing research. It is evident that consumers are increasingly purchasing organic products primarily for health and environmental reasons. However, this pattern of behavior i...

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Bibliographic Details
Main Author: Filipe, Sandra (author)
Other Authors: Santos, Claudia Amaral (author), Pinheiro, Margarida M. (author)
Format: bookPart
Language:eng
Published: 2022
Subjects:
Consumer behavior
Marketing strategy
Market segmentation
Organic food
Personality traits
Online Access:http://hdl.handle.net/10773/35169
Country:Portugal
Oai:oai:ria.ua.pt:10773/35169

Internet

http://hdl.handle.net/10773/35169

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