Direct selling: consumer profile, clusters and satisfaction

This study examines the determinants of customer choice of direct selling and satisfaction of the consumer. We obtained survey data for 378 Portuguese consumers and carried out a hierarchical cluster and a logit analysis to assess the buyers’ profile, choice criteria and satisfaction. We found that...

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Bibliographic Details
Main Author: Alturas, B. (author)
Other Authors: Santos, M-C. (author)
Format: bookPart
Language:eng
Published: 2021
Subjects:
Direct selling
Non-store retailing
Customer buying behaviour
Customer satisfaction
Cluster segmentation
Online Access:http://hdl.handle.net/10071/22062
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/22062

Internet

http://hdl.handle.net/10071/22062

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