Direct selling: consumer profile, clusters and satisfaction
This study examines the determinants of customer choice of direct selling and satisfaction of the consumer. We obtained survey data for 378 Portuguese consumers and carried out a hierarchical cluster and a logit analysis to assess the buyers’ profile, choice criteria and satisfaction. We found that...
| Autor principal: | |
|---|---|
| Outros Autores: | |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2021
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10071/22062 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22062 |