A consumer research project as the basis for the development of a marketing plan for a new spirit brand producing gin in Germany- a project with Divinjo
This work project is about developing a marketing plan for a new gin brand in Germany. It is based on consumer and market research, including Portugal as a trend market for the qualitative research. For the undertaking it is seen as fundamental to understand the industry as well as the consumer need...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2016
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| Texto completo: | http://hdl.handle.net/10362/15565 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/15565 |