Touristic destination and destination image: case study of Slovakia

The master's thesis aims are to deeply analyze factors of the destination image which contribute to the formation of the secondary and subsequently to the shaping of the primary image. After the analysis of the factor of the secondary image, the same factors are analyzed with same methods also...

ver descrição completa

Detalhes bibliográficos
Autor principal: Bukaiová, Ivana (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2018
Assuntos:
Texto completo:http://hdl.handle.net/10071/15515
País:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/15515