Measuring brand equity in football clubs: the case of Reggiana Calcio 1919
This Study presents a marketing and statistical analysis that focuses on the measurement of the brand equity of Reggiana Calcio 1919, an Italian second division football club that has recently been promoted to the second division, namely, Serie B. Reggiana Calcio 1919 was selected as the target club...
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| Format: | masterThesis |
| Language: | eng |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/21696 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21696 |