A model of experiential shopping for the automotive industry: integrating the concepts of point of sale and multisensory marketing
Research Problem – The car industry is undergoing significant shifts, as the market will experience more change within the next ten years than in the 50 years before. To approach customers with innovative concepts will become the omnipotent challenge for the manufacturers, while a brands’ success is...
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| Format: | masterThesis |
| Language: | eng |
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2014
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| Online Access: | http://hdl.handle.net/10071/6906 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/6906 |