What is the role of Corporate Social Responsibility (CSR) in society in the perspective of Millennials and how do they react to CSR practices as consumers?
As it grows older, the Millennial generation is gaining relevance for companies, especially when considering their demands and choices as consumers. But what is Millennials’ opinion with regard to Corporate Social Responsibility (CSR)? And how does the Millennial generation react to CSR initiatives...
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| Format: | masterThesis |
| Language: | eng |
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2016
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| Online Access: | http://hdl.handle.net/10362/18623 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/18623 |