The buying process on hospitality services and its implication to loyalty behaviour
This research aims to explore hotel brand loyalty by analysing what are the main factors that lead to it and explain the individual's reasons that lead guest decision towards a specific hotel service since operational knowledge indicates that new consumption trends as well as new market segment...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | eng |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.22/19336 |
| Country: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/19336 |