Business or fun? : similarities and differences between Portuguese and International wine bloggers
The worldwide emergence of blogs has presented marketers with a new communication channel. Despite the increasing growth of wine blogs little is understood about the practices and motivations of wine bloggers. This exploratory study investigates the similarities and differences of profile, uses and...
| Autor principal: | |
|---|---|
| Formato: | article |
| Idioma: | eng |
| Publicado em: |
2012
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/1822/17874 |
| País: | Portugal |
| Oai: | oai:repositorium.sdum.uminho.pt:1822/17874 |