Exploring consumer-brand engagement in online environments designed for tourism
The purpose of this study is to present the role of consumer-brand engagement in the online environment designed for tourism. We explore the consumerbrand engagement construct, in relation to consumers as the engagement subjects and brands (i.e. brands/companies) as the engagement objects. This stud...
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| Format: | bookPart |
| Language: | eng |
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2022
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| Online Access: | http://hdl.handle.net/10071/26425 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26425 |