Personalised Advertising Supported by Agents
This paper reports the development of a B2B platform for the personalization of the publicity transmitted during the program intervals. The platform as a whole must ensure that the intervals are filled with ads compatible with the profile, context and expressed interests of the viewers. The platform...
| Autor principal: | |
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| Outros Autores: | , |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2014
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| Assuntos: | |
| Texto completo: | http://hdl.handle.net/10400.22/5074 |
| País: | Portugal |
| Oai: | oai:recipp.ipp.pt:10400.22/5074 |