Leveraging customer segmentation on hotel loyalty programs with data mining
This study aims to provide a new customer segmentation solution for hotels’ loyalty programs using a data mining approach forclassifying the customers into segments through clustering processes.Mainfindings suggest somehigh tier members are not as valuable as lower tier ones, there are groups of cli...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10362/104412 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/104412 |