Leveraging customer segmentation on hotel loyalty programs with data mining

This study aims to provide a new customer segmentation solution for hotels’ loyalty programs using a data mining approach forclassifying the customers into segments through clustering processes.Mainfindings suggest somehigh tier members are not as valuable as lower tier ones, there are groups of cli...

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Bibliographic Details
Main Author: Caetano, Joana Maria Pereira Lupi (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Loyalty
Hotel loyalty programs
Data mining
Customer segmentation
Clustering
K-means
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/104412
Country:Portugal
Oai:oai:run.unl.pt:10362/104412

Internet

http://hdl.handle.net/10362/104412

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