Customer engagement in social media

Santini, F. D. O., Ladeira, W. J., Pinto, D. C., Herter, M. M., Sampaio, C. H., & Babin, B. J. (2020). Customer engagement in social media: a framework and meta-analysis. Journal Of The Academy Of Marketing Science. [Advanced online publication on 27 May 2020]. Doi: https://doi.org/10.1007/s1174...

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Detalhes bibliográficos
Autor principal: Santini, Fernando de Oliveira (author)
Outros Autores: Ladeira, Wagner Junior (author), Pinto, Diego Costa (author), Herter, Márcia Maurer (author), Sampaio, Claudio Hoffmann (author), Babin, Barry J. (author)
Formato: review
Idioma:eng
Publicado em: 2022
Assuntos:
Customer engagement
Firm performance
Meta-analysis
Online consumer behavior
Social media
Business and International Management
Economics and Econometrics
Marketing
SDG 12 - Responsible Consumption and Production
Texto completo:http://hdl.handle.net/10362/99258
País:Portugal
Oai:oai:run.unl.pt:10362/99258

Texto Completo

http://hdl.handle.net/10362/99258

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