In the eye of the (fire)storm: Better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content
Companies face a considerable number of online complaints on social media, with some escalating into major virality (online firestorms). Given the risks associated with reputation and sales, companies implement crisis response communication strategies to refrain audiences from forwarding content to...
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| Other Authors: | , , |
| Format: | article |
| Language: | eng |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/26560 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/26560 |