International expansion plan of Softfinança to Canada

The internationalization process and international market selection for SMEs is a topic with growing importance that depends on a firms’ context and conditions. SMEs seem to rely more in Non-Systematic IMS methods, from which they can select a range of different entry modes. This research focuses on...

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Detalhes bibliográficos
Autor principal: Batista, Catarina Silva (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2022
Assuntos:
Internationalization
Market selection
Entry strategy
Strategic analysis
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10362/139157
País:Portugal
Oai:oai:run.unl.pt:10362/139157

Texto Completo

http://hdl.handle.net/10362/139157

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