A marketing plan for Companhia das Quintas to strengthen its position in the Chinese wine market
Companhia das Quintas, Limited Company wishes to conquer the Chinese market with its wines. For that, it decided to enter in a partnership with a local importer and distributor. This project analyses the macroeconomic factors of the country, the local market and the consumer behavior, using on-site...
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| Format: | masterThesis |
| Language: | eng |
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2017
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| Online Access: | http://hdl.handle.net/10362/15051 |
| Country: | Portugal |
| Oai: | oai:run.unl.pt:10362/15051 |