Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping

As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the rese...

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Bibliographic Details
Main Author: Dengler, Simon Thomas (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Drop shipping
Ecommerce
Online marketing
Online advertising channel
Cold traffic
Warm traffic
Retargeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123456
Country:Portugal
Oai:oai:run.unl.pt:10362/123456

Internet

http://hdl.handle.net/10362/123456

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