Facebook, Instagram or Tiktok? - on the performance of advertising channels in dropshipping

As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the rese...

Full description

Bibliographic Details
Main Author: Dengler, Simon Thomas (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Drop shipping
Ecommerce
Online marketing
Online advertising channel
Cold traffic
Warm traffic
Retargeting
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10362/123456
Country:Portugal
Oai:oai:run.unl.pt:10362/123456
Description
Summary:As part of ecommerce, drop shipping as an industry has grown in popularity in recent years. However, marketingin drop shipping has barelybeen subject to academic research so far. In particular, online advertising channels used in drop shipping represent uncharted scientific territory. Thus, the research “Facebook, Instagram or TikTok? –On the Performance of Advertising Channels in Drop shipping” intends to find out which online advertising channels in drop shipping perform the best. Based on the analysis of survey data, this research shows that Google Ads and email retargeting are the best performing online advertising channels in drop shipping.

Similar Items