Franchising - Iberian companies internationalization

A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded t...

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Bibliographic Details
Main Author: Pedro, Maria Isabel (author)
Other Authors: Ferreira, José António (author), Coelho, Manuel Pacheco (author), Ferreira, Manuel Alberto M. (author)
Format: article
Language:eng
Published: 2013
Subjects:
Online Access:http://hdl.handle.net/10071/5679
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/5679