Franchising - Iberian companies internationalization
A study has been made for the internationalization of the franchising Iberian companies. Our aim was to analyze the most important variables for the internationalization. We studied it using several statistical methods applied to the answers given by companies to a questionnaire. We have concluded t...
Autor principal: | |
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Outros Autores: | , , |
Formato: | article |
Idioma: | eng |
Publicado em: |
2013
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Assuntos: | |
Texto completo: | http://hdl.handle.net/10071/5679 |
País: | Portugal |
Oai: | oai:repositorio.iscte-iul.pt:10071/5679 |