Dynamic capabilities and marketing capabilities in Portugal
Purpose – The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embe...
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| Formato: | article |
| Idioma: | eng |
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2019
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| Texto completo: | http://hdl.handle.net/11144/4435 |
| País: | Portugal |
| Oai: | oai:repositorio.ual.pt:11144/4435 |