Are you ready for the challenge? Social Media Health Challenges for Behaviour Change

Challenges are one of the most common strategies used by Opinion Leaders on Social Media to engage users. They are often found in different areas; in the Health field, the use of challenges is growing, namely through initiatives aiming at eating behaviour change. Instagram is considered to be one of...

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Bibliographic Details
Main Author: Saboia, Inga (author)
Other Authors: Almeida, Ana Margarida Pisco (author), Sousa, Pedro (author), Pernencar, C. (author)
Format: article
Language:eng
Published: 2022
Subjects:
Online Access:http://hdl.handle.net/10400.8/6689
Country:Portugal
Oai:oai:iconline.ipleiria.pt:10400.8/6689