Have the changes in product claims due to the global pandemic been effective in the consumer minds in the Portuguese fast moving consumer goods market?
With the rise of a global pandemic, consumers are more concerned about their health, therefore seeking products which can suffice those needs. Product claims can help companies respond to the current demand. This study analyzed a survey(n=65) in which consumers were given three choices (a no claim p...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2022
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| Texto completo: | http://hdl.handle.net/10362/132372 |
| País: | Portugal |
| Oai: | oai:run.unl.pt:10362/132372 |