Product placement and sponsorship
Product placement, the intentional incorporation of a brand into editorial content, is a fast growing practice today. The media industry has embraced brand placement as an attractive source of income in a fiercely competitive market. Advertisers see the phenomenon as an interesting way of promoting...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10400.21/11138 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/11138 |