Human vs automatic advice : what’s the future of personal counselling for cosmetic products? : focus on the Portuguese market

From the studies conducted, it was observed that the cosmetic industry has shown exponential growth in recent years, and the increasing use of social networks has influenced this phenomenon. Also, they have led to changes in consumer buying behavior, including the increase in online shopping. Due to...

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Bibliographic Details
Main Author: Poças, Teresa Raquel Alves (author)
Format: masterThesis
Language:eng
Published: 2020
Subjects:
Cosmetics
Counseling
Decision-making
Salesperson
New technologies
Artificial intelligence
Human advice
Automatic advice
Cosmética
Aconselhamento
Tomada de decisão
Vendas
Novas tecnologias
Inteligência artificial
Aconselhamento humano
Aconselhamento automático
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/29906
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/29906

Internet

http://hdl.handle.net/10400.14/29906

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