The impact of the QR code content and customer experience on QR code usage intention and customer satisfaction : an analysis in the context of food packaging

Since 1994, companies have been using Quick Response (QR) codes. Nevertheless, their acceptance is considerably recent due to the increase of smartphone usage and the integration of QR code scanner applications on smartphones. As a result, QR codes became available in the most diverse locations, inc...

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Detalhes bibliográficos
Autor principal: Sousa, Eva de Sá Santos (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2021
Assuntos:
QR code
Smart packaging
Content marketing
Customer experience
Customer satisfaction
QR code usage intention
Marketing de conteúdo
Experiência do consumidor
Satisfação do consumidor
Intenção de uso do QR code
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Texto completo:http://hdl.handle.net/10400.14/35378
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35378

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http://hdl.handle.net/10400.14/35378

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