Creating customer loyalty through service customization

Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal Of Marketing, 46(3-4), 331-356. https://doi.org/10.1108/03090561211202503

Detalhes bibliográficos
Autor principal: Coelho, Pedro S. (author)
Outros Autores: Henseler, Jörg (author)
Formato: article
Idioma:eng
Publicado em: 2019
Assuntos:
Customer loyalty
Customer satisfaction
European Customer Satisfaction Index
Personalization
Service customization
Marketing
Texto completo:https://doi.org/10.1108/03090561211202503
País:Portugal
Oai:oai:run.unl.pt:10362/77574
Descrição
Resumo:Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal Of Marketing, 46(3-4), 331-356. https://doi.org/10.1108/03090561211202503

Registos relacionados