Creating customer loyalty through service customization

Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal Of Marketing, 46(3-4), 331-356. https://doi.org/10.1108/03090561211202503

Bibliographic Details
Main Author: Coelho, Pedro S. (author)
Other Authors: Henseler, Jörg (author)
Format: article
Language:eng
Published: 2019
Subjects:
Customer loyalty
Customer satisfaction
European Customer Satisfaction Index
Personalization
Service customization
Marketing
Online Access:https://doi.org/10.1108/03090561211202503
Country:Portugal
Oai:oai:run.unl.pt:10362/77574
Description
Summary:Coelho, P. S., & Henseler, J. (2012). Creating customer loyalty through service customization. European Journal Of Marketing, 46(3-4), 331-356. https://doi.org/10.1108/03090561211202503

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