Facebook businesses opportunities : insight on successful stories

This dissertation was built with the objective of identifying the criteria that might define a successful business created and / or operating on Facebook and the practices to achieve it, through the social networking website. To achieve this purpose, we extracted information from a sample of busines...

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Detalhes bibliográficos
Autor principal: Oliveira, Teresa de Mira Mendes Godinho de (author)
Formato: masterThesis
Idioma:eng
Publicado em: 2013
Assuntos:
Texto completo:http://hdl.handle.net/10400.14/11847
País:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/11847