Olá marketing plan: the launching of an ice cream for the senior market
This master project has the objective to develop a marketing strategic and operational plan to support the launching of a range of ice cream products specifically designed to target to the senior consumer. This range of products will be launched in the Portuguese market by Olá during the summer of 2...
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| Format: | masterThesis |
| Language: | eng |
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2011
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| Online Access: | http://hdl.handle.net/10071/2810 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/2810 |