Understanding the value of digital marketing tools for SMEs
Digital marketing is gaining predominance in marketing strategies across the globe. Digitization is becoming more and more present in business, not just changes in consumer behavior, but the adoption of new technologies, tools, and applications is highly disruptive, with immediate impact on the busi...
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| Other Authors: | , |
| Format: | bookPart |
| Language: | eng |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10198/22737 |
| Country: | Portugal |
| Oai: | oai:bibliotecadigital.ipb.pt:10198/22737 |