Fragrances' luxury brand extension:consumer behaviour and influences
Purpose – This article aims to understand the influences surrounding the consumption of fragrances, especially if these products fit as a brand extension of luxury brands. More specifically, it aims at identifying the main reasons behind the process of buying fragrances and the main features associa...
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| Formato: | article |
| Idioma: | eng |
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2020
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| Texto completo: | http://hdl.handle.net/10400.15/3050 |
| País: | Portugal |
| Oai: | oai:repositorio.ipsantarem.pt:10400.15/3050 |