Women in portuguese advertisements and gender stereotyping
The aim of this study is to identify gender stereotyping in Portuguese advertisement, thus verifying if these stereotypes are conveyed to receivers, especially young people. We set out to identify which factors lead to the discrimination of women in advertisement, which roles each character take on...
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| Format: | conferenceObject |
| Language: | eng |
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2021
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| Online Access: | http://hdl.handle.net/10400.21/12786 |
| Country: | Portugal |
| Oai: | oai:repositorio.ipl.pt:10400.21/12786 |