Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior

Shuqair, S., Costa Pinto, D., Cruz-jesus, F., Mattila, A. S., Guerreiro, P. D. F., & So, K. K. F. (2022). Can customer relationships backfire? How relationship norms shape moral obligation in cancelation behavior. Journal of Business Research, 151(November), 463-472. https://doi.org/10.1016/j.jb...

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Bibliographic Details
Main Author: Shuqair, Saleh (author)
Other Authors: Costa Pinto, Diego (author), Cruz-jesus, Frederico (author), Mattila, Anna S. (author), Guerreiro, Patricia da Fonseca (author), So, Kevin Kam Fung (author)
Format: article
Language:eng
Published: 2022
Subjects:
Cancelation behavior
Communal relationships
Exchange relationship
Perceived moral obligation
Marketing
SDG 8 - Decent Work and Economic Growth
Online Access:http://hdl.handle.net/10362/142076
Country:Portugal
Oai:oai:run.unl.pt:10362/142076

Internet

http://hdl.handle.net/10362/142076

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