A theoretical analysis to digital marketing adoption by startups

With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability...

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Bibliographic Details
Main Author: Teixeira, Sérgio (author)
Other Authors: Martins, José (author), Branco, Frederico (author), Gonçalves, Ramiro (author), Au-Yong-Oliveira, Manuel (author), Moreira, Fernando (author)
Format: bookPart
Language:eng
Published: 2018
Subjects:
Digital marketing
Startups
IT Adoption
Literature Review
Online Access:http://hdl.handle.net/11328/2324
Country:Portugal
Oai:oai:repositorio.uportu.pt:11328/2324

Internet

http://hdl.handle.net/11328/2324

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