A theoretical analysis to digital marketing adoption by startups
With the rapid growth in the use of digital platforms for the dissemination and expansion of a company’s business reach, it is vitally important that startup firms are firmly aware of the options when deciding whether to adopt a particular technology because they often have low resource availability...
| Autor principal: | |
|---|---|
| Outros Autores: | , , , , |
| Formato: | bookPart |
| Idioma: | eng |
| Publicado em: |
2018
|
| Assuntos: | |
| Texto completo: | http://hdl.handle.net/11328/2324 |
| País: | Portugal |
| Oai: | oai:repositorio.uportu.pt:11328/2324 |