Can consumer experience influence brand love and consumer engagement via telepresence and emotional states?
For the last decades the interaction between brand and consumer has been profoundly investigated, leading companies to completely change their Marketing strategy. From Transactional, to a Relationship approach and finally the Consumer Experience. However, the year of 2020 will always be remembered n...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2020
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| Texto completo: | http://hdl.handle.net/10071/21845 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/21845 |