Customer experience personalization in fashion e-commerce through virtual fitting rooms
With the constant development of the digital retail market, competition makes it necessary to implement services that increase consumer attractiveness and loyalty. Easy return policies, although attractive, generate charges to tenants, making size recommendation systems essential mechanisms in the m...
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| Other Authors: | , |
| Format: | conferenceObject |
| Language: | por |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10071/22732 |
| Country: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/22732 |