The body in portuguese advertising

Our research was aimed at understanding the different types of bodies used in Portuguese ads, verifying in which way ads, by transmitting certain images of the human body, convey notions of youth, beauty and seduction, which are normally idealised as having an erotic charge, especially the female bo...

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Bibliographic Details
Main Author: Verissimo, Jorge (author)
Other Authors: Pereira, Francisco José Costa (author)
Format: conferenceObject
Language:eng
Published: 2021
Subjects:
Online Access:http://hdl.handle.net/10400.21/12783
Country:Portugal
Oai:oai:repositorio.ipl.pt:10400.21/12783