Employer branding in the Portuguese navy

The shift from the compulsory military service to the voluntary professional regime changed the staffing paradigm for military institutions, that led to shortage of human resources to join their ranks. Building a positive employer brand became a critical asset to guarantee the attraction and retenti...

Full description

Bibliographic Details
Main Author: Albano, Nelson Miguel da Glória (author)
Format: masterThesis
Language:eng
Published: 2019
Subjects:
Recruitment
Organizational attractiveness
Employer branding
Employer knowledge
Employer familiarity
Portuguese navy
Recrutamento
Atratividade organizacional
Marca de empregador
Conhecimento do empregador
Familiaridade com o empregador
Marinha portuguesa
Gestão de recursos humanos
Relação pessoa-organização
Imagem de marca
Portugal
Online Access:http://hdl.handle.net/10071/19166
Country:Portugal
Oai:oai:repositorio.iscte-iul.pt:10071/19166

Internet

http://hdl.handle.net/10071/19166

Similar Items