Employer branding in the Portuguese navy
The shift from the compulsory military service to the voluntary professional regime changed the staffing paradigm for military institutions, that led to shortage of human resources to join their ranks. Building a positive employer brand became a critical asset to guarantee the attraction and retenti...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2019
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| Texto completo: | http://hdl.handle.net/10071/19166 |
| País: | Portugal |
| Oai: | oai:repositorio.iscte-iul.pt:10071/19166 |