The influence of advice on a service purchase decision and the role of personality in this effect

The influence of others in human behavior is part and parcel of everyday life. In a service purchase, where the outcome is uncertain and contingent on different personal experiences, the purchasing decision may be more difficult, making individuals more likely to be influenced by advice. However, gi...

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Bibliographic Details
Main Author: Fernandes, Madalena de Ornelas (author)
Format: masterThesis
Language:eng
Published: 2021
Subjects:
Decision-making
Advice taking
Big five personality traits
Advice solicitation
Service purchases
Tomada de decisão
Receber conselhos
Cinco grandes fatores da personalidade
Solicitar conselhos
Compra de serviços
Domínio/Área Científica::Ciências Sociais::Economia e Gestão
Online Access:http://hdl.handle.net/10400.14/35666
Country:Portugal
Oai:oai:repositorio.ucp.pt:10400.14/35666

Internet

http://hdl.handle.net/10400.14/35666

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