The influence of advice on a service purchase decision and the role of personality in this effect
The influence of others in human behavior is part and parcel of everyday life. In a service purchase, where the outcome is uncertain and contingent on different personal experiences, the purchasing decision may be more difficult, making individuals more likely to be influenced by advice. However, gi...
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| Formato: | masterThesis |
| Idioma: | eng |
| Publicado em: |
2021
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| Texto completo: | http://hdl.handle.net/10400.14/35666 |
| País: | Portugal |
| Oai: | oai:repositorio.ucp.pt:10400.14/35666 |